Over 10 years designing digital products — from fintech platforms to government services — now with AI embedded in every part of the process.
I'm Roxana, a Senior UX Designer and AI Product Builder based in Argentina. I've spent over a decade designing interfaces that reduce friction — whether for a farmer in Sub-Saharan Africa, a citizen paying a fine in Puerto Rico, or a financial operator managing Tier 1 clients across LATAM.
Today I integrate AI into every layer of my process: research synthesis, prototyping, documentation, and design systems — using Claude Code, MCP Servers, and Figma automation to move faster without cutting corners.
Designing AI-powered products for government agencies and federal bodies. Led UX for DTOP (citizen fintech portal) and ADFAN (family services platform) using Claude Code, MCP Figma, and Cursor.
Designed the Fintech-as-a-Service portal and design system for Tier 1 clients (Uber, Mars, AB InBev). Led squads across Frontend and White-Label App for Brazil, Colombia, and Argentina.
Designed an agro suite for 150k+ producers across South Africa, Costa Rica, Ecuador, Ghana, and Nicaragua.
Designed mobile and web audiobook app: profiles, categories, content upload, and listener community.
Open to senior UX, AI product, and design lead roles — remote or hybrid. I respond in English or Spanish.
The Puerto Rico Department of Transportation and Public Works (DTOP) needed to digitize its citizen-facing services — license renewals, fines, and vehicle registrations — previously handled only in person. I led the UX design of a fintech portal that brought these complex government workflows online, reducing physical queues and friction for thousands of Puerto Rican citizens.
Government services often suffer from legacy constraints: complex regulations, non-tech-savvy users, variable connectivity, and strict accessibility requirements. The existing process required citizens to visit offices in person, often multiple times, to complete basic administrative tasks.
I started with UX research to understand how citizens currently navigated the in-person process, mapping every pain point. From there, I redesigned the flows to reduce steps, surface clear progress indicators, and handle edge cases gracefully — like partial payments or interrupted sessions.
ADFAN (Administración de Familias y Niños) is Puerto Rico's family and children services administration. I led end-to-end UX design for a digital platform that helps caseworkers and administrators manage family services — a high-stakes product where clarity and reliability directly affect vulnerable populations.
Caseworkers were managing complex, sensitive family case data through fragmented systems. Errors in these workflows have real consequences for families. The platform needed to be trustworthy, fast, and usable even by non-technical staff under high-pressure conditions.
I conducted in-depth UX research with caseworkers and administrators — interviews, observation sessions, and workflow analysis — synthesizing findings with AI-assisted tooling to accelerate pattern detection and persona building.
Inswitch is a cloud-based Finance-as-a-Service platform operating in 34 countries, serving 90M+ users and processing $13.5B annually. I joined as a mid-level UX designer and grew into a UX Lead and then Product Manager role over three years — designing the flagship portal that Tier 1 clients like Uber, Mars, and AB InBev use to manage their financial products across LATAM.
A FaaS portal serves two very different audiences simultaneously: non-technical business clients who need clarity, and financial operators who need power and precision. The existing product had grown organically with inconsistencies that created friction for both groups.
I started by auditing the existing product and interviewing key users across the Brazil, Colombia, and Argentina markets. From those insights, I defined an information architecture that separated concerns clearly, then built a design system that any team member could use to stay consistent.
Automated barcode-based cash collection for delivery riders across Dominican Republic, Honduras and Panama.
PedidosYA riders in Dominican Republic, Honduras and Panama collect cash payments from customers on every delivery. Reconciling those payments manually was error-prone, slow and costly. This portal automates the entire cash-deposit workflow — a rider enters their ID, email and amount, receives a unique barcode, and pays at a local Pagatodo kiosk. Confirmation lands instantly by email.
Riders had no reliable digital path to deposit collected cash back to PedidosYA. Manual reconciliation created payment delays, accounting discrepancies and rider frustration — especially in markets where bank accounts are uncommon.
A lightweight web portal integrated with Inswitch's payment infrastructure and Pagatodo's barcode-payment network. Three steps: generate code → pay at kiosk → receive email confirmation. No bank account required.
A white-label fintech web platform for Uber enabling Mastercard card issuing, multi-currency wallets and financial services for riders across LATAM.
Built on Inswitch's Banking-as-a-Service infrastructure, this white-label platform gives Uber a fully branded fintech experience. Riders can manage multi-currency wallets (MXN, USD), hold and activate Mastercard virtual and physical cards, send money internationally and access quick-action financial tools — all within a secure, Uber-branded interface.
Uber needed a way to deepen financial inclusion for its rider population across LATAM — many of whom lack traditional banking access. Existing solutions required multiple third-party apps with inconsistent UX and no unified balance view.
A cohesive white-label web app with Uber's visual identity, powered by Inswitch's BaaS stack and Mastercard's card-issuing network. The platform consolidates wallet balances, card management, remittances and currency exchange into a single dashboard with sidebar navigation.